Tuborg launches global campaign with influencer powered chat bot
Danish brewery Tuborg has created a Chatbot that invites users into the lives of celebrities and influencers as part of a new global campaign. The Open Lives ChatBot helps [...]
Denmark
Lego will produce first sustainable Lego bricks in 2018
Lego has started producing a range of sustainable pieces made from plant-based plastic sourced from sugarcane. The new sustainable Lego ‘botanical’ elements will come in [...]
Carlsberg launches UK marketing campaign playing up to Danish stereotypes
Carlsberg has launched a £15m, integrated marketing campaign in the UK dubbed ‘The Danish Way’, with the hope of rejuvenating its Carlsberg and Carlsberg Export [...]