Why have baby boomers gone out of style in the fashion industry?
Last year, just 13 models over the age of 50 appeared on catwalks during London Fashion Week. No surprises then that model diversity was once again back on the agenda this [...]
Customers
Terrible communication from delivery firms blamed for customers missing deliveries
A lack of communication from delivery companies is the main reason consumers miss scheduled deliveries, with nearly one in four consumers (23%) saying poor communication has [...]
5 ways to improve shopper motivation
According to media agency ZenithOptimedia, around $500bn is spent every year encouraging people to consume certain brands. As part of this investment, the big retailers and [...]
Pegasystems wants to give your customers ‘concierge-level’ service
Software firm Pegasystems has launched Pega Self-Service Advisor, which it describes as an AI-powered capability that can enable businesses to provide customers with [...]
4 things marketers need to know about the GDPR
In March 2018, the EU’s General Data Protection Legislation (GDPR) will come into force, drastically changing the ways in which marketers will be able to collect, store and [...]
Finnish distiller distributes ‘smart’ bottled Kavala Gin
Northern Lights Spirits (NLS) has partnered with Thin Film Electronics, a specialist in NFC (near field communication) mobile marketing solutions using printed electronics, [...]
6 steps to creating a culture of marketing change
Innovation is vital to every business – and to society too. By harnessing the creativity inside our companies we have the potential to make all our lives better. Innovation [...]