Why luxury goods require comprehensive brand protection
During any periods of economic uncertainty it is often the retail sector that is hit the hardest, particularly the high end brands, as cost-conscious consumers become more [...]
Brands
Spotify-backed Soundtrack Your Brand wants to be every company’s DJ
Swedish startup Soundtrack Your Brand (SYB) has raised a $22m investment led by Nordic venture capital fund Industrifonden alongside UK’s Balderton Capital. The company [...]
Fifty Shades Darker gets sex toy brands excited
Sex toy brands have experienced bumper sales in the Nordics and Baltics following the release of raunchy drama 50 Shades Darker. The sequel to 50 Shades Of Grey hit the [...]