The increase in online shopping provides significant opportunities for retailers. However, at the same time, it also provides a growth in opportunities for counterfeiters. [...]
More than one-quarter of consumers have at some point unknowingly purchased counterfeit goods online, a MarkMonitor barometer report has revealed. The ramifications of this [...]
During any periods of economic uncertainty it is often the retail sector that is hit the hardest, particularly the high end brands, as cost-conscious consumers become more [...]
There is nothing that compares to the unique combination of excitement, anxiety and joy that first-time parents feel in the build up to the birth of their baby. Even for [...]
Counterfeiting is a growing, global problem that affects all industries – from electronics and technology, to luxury fashion goods and low margin consumer goods. The [...]
In the early days of social media, the focus for marketeers was to promote their brand online, rather than protect it. The platforms available were viewed as the perfect [...]
Google has issued an apology to advertisers following big name brands announcing they would no longer advertise on YouTube due to concerns their ads were being shown [...]