Only real-time action can protect a brand
The increase in online shopping provides significant opportunities for retailers. However, at the same time, it also provides a growth in opportunities for counterfeiters. [...]
Brand protection
Measuring the effectiveness of online brand protection strategies
More than one-quarter of consumers have at some point unknowingly purchased counterfeit goods online, a MarkMonitor barometer report has revealed. The ramifications of this [...]
Why luxury goods require comprehensive brand protection
During any periods of economic uncertainty it is often the retail sector that is hit the hardest, particularly the high end brands, as cost-conscious consumers become more [...]
Don’t be fooled by fake baby products
There is nothing that compares to the unique combination of excitement, anxiety and joy that first-time parents feel in the build up to the birth of their baby. Even for [...]
7 best practices for fighting counterfeiters online
Counterfeiting is a growing, global problem that affects all industries – from electronics and technology, to luxury fashion goods and low margin consumer goods. The [...]
Brand protection – How to survive and thrive on social media
In the early days of social media, the focus for marketeers was to promote their brand online, rather than protect it. The platforms available were viewed as the perfect [...]
Google: Brands are not using YouTube advertising controls properly
Google has issued an apology to advertisers following big name brands announcing they would no longer advertise on YouTube due to concerns their ads were being shown [...]