Consumers are more likely to eat vegetables if they are described as “dynamite,” “caramelized” and “sweet sizzlin’,” according to research from Stanford [...]
Carlsberg has launched a £15m, integrated marketing campaign in the UK dubbed ‘The Danish Way’, with the hope of rejuvenating its Carlsberg and Carlsberg Export [...]
Pepsi’s latest TV advert, starring model Kendall Jenner, has not gone down well with the public, sparking a major backlash online. The ad begins with Jenner working on [...]
Google has issued an apology to advertisers following big name brands announcing they would no longer advertise on YouTube due to concerns their ads were being shown [...]
Facebook has begun a test of new advanced measurement tools focused on reach and attribution. These tools are expected to be available through Facebook Business Manager soon, [...]
American mass media corporation, AOL, has partnered with mobile audience targeting firm, Adsquare, to offer more location-based adverts. Announcing the deal at Mobile World [...]
YouTube’s parent company, Google, has announced it will stop featuring 30-second unskippable ads on the video sharing website as of next year. Google said that it is [...]