Indulgent-sounding descriptions could encourage people to eat more vegetables
Consumers are more likely to eat vegetables if they are described as “dynamite,” “caramelized” and “sweet sizzlin’,” according to research from Stanford [...]
Advertising
Can you trust machines to plan and deliver online advertising campaigns?
It’s not often issues such as ‘programmatic advertising’ and ‘brand safety’ make the BBC national evening news, however that’s exactly [...]
Carlsberg launches UK marketing campaign playing up to Danish stereotypes
Carlsberg has launched a £15m, integrated marketing campaign in the UK dubbed ‘The Danish Way’, with the hope of rejuvenating its Carlsberg and Carlsberg Export [...]
Pepsi and Kendall Jenner protest ad sparks outrage
Pepsi’s latest TV advert, starring model Kendall Jenner, has not gone down well with the public, sparking a major backlash online. The ad begins with Jenner working on [...]
Google: Brands are not using YouTube advertising controls properly
Google has issued an apology to advertisers following big name brands announcing they would no longer advertise on YouTube due to concerns their ads were being shown [...]
Facebook offers marketers advanced advertising measurement tools
Facebook has begun a test of new advanced measurement tools focused on reach and attribution. These tools are expected to be available through Facebook Business Manager soon, [...]
AOL teams up with Adsquare for geo-location targeting
American mass media corporation, AOL, has partnered with mobile audience targeting firm, Adsquare, to offer more location-based adverts. Announcing the deal at Mobile World [...]
YouTube to ditch 30-second unskippable adverts
YouTube’s parent company, Google, has announced it will stop featuring 30-second unskippable ads on the video sharing website as of next year. Google said that it is [...]
