News Ticker

October 10, 2017 in Brand management // Absolut launches global arts movement to inspire and empower
October 3, 2017 in Brand management // Why luxury goods require comprehensive brand protection
October 3, 2017 in Brands // LEGO opens huge visitor centre to promote creativity
August 23, 2017 in Digital marketing // Maternity clothes for 12-year-olds unveiled
August 23, 2017 in Advertising // Taboola partners with Getty Images to help marketers get creative

User experience

Customer experience boosted by developments in Adobe voice analytics

July 3, 2017 // 0 Comments

Adobe has announced new voice analytics capabilities in Adobe Analytics Cloud that enable brands to deliver more personalised customer experiences and create brand loyalty [...]

How hospitality brands can deliver a superior CX using the latest technology

June 2, 2017 // 0 Comments

In today’s digital world, many consumers are well accustomed to doing things like booking hotels and tables at restaurants online, or even through apps or via social media. [...]

Adobe wants its Virtual Analyst to be brands’ data expert

May 10, 2017 // 0 Comments

Adobe has lifted the lid on its “expert that never leaves the office” – Virtual Analyst, powered by Adobe Sensei. Virtual Analyst continuously analyses data [...]

Is your website UX strategy fit for the future?

March 20, 2017 // 0 Comments

Once upon a time, an adaptive or responsive website design was the pinnacle of sound online user experience (UX) strategy. But those days are long gone. New and emerging [...]

AOL teams up with Adsquare for geo-location targeting

February 28, 2017 // 0 Comments

American mass media corporation, AOL, has partnered with mobile audience targeting firm, Adsquare, to offer more location-based adverts. Announcing the deal at Mobile World [...]

51Degrees launches device detection solution to optimise for data-minimising mobile browsers

February 28, 2017 // 0 Comments

Device detection and data analytics specialist, 51Degrees, has created a solution that enables brands to optimise mobile web experience for users of data-minimising browsers. [...]

How Lotus drove customer engagement with gamification

February 23, 2017 // 0 Comments

The client Lotus Cars is a world-renowned British sports and racing car manufacturer, most notable for its Esprit, Elan, Europa and Elise cars. It has also achieved further [...]

YouTube to ditch 30-second unskippable adverts

February 18, 2017 // 0 Comments

YouTube’s parent company, Google, has announced it will stop featuring 30-second unskippable ads on the video sharing website as of next year. Google said that it is [...]

Facebook videos now auto-play audio by default

February 16, 2017 // 0 Comments

Facebook has revealed an array of updates, which it hopes will make watching video on the social media network richer, more engaging and more flexible. Up until now, videos [...]

Finnish distiller distributes ‘smart’ bottled Kavala Gin

February 15, 2017 // 0 Comments

Northern Lights Spirits (NLS) has partnered with Thin Film Electronics, a specialist in NFC (near field communication) mobile marketing solutions using printed electronics, [...]