The future of search: How bots are shifting the customer journey
For many years, the only way to find something on the internet has been to use a search engine such as Google. You type your request in, and multiple pages of results are [...]
Opinion
Unlocking ROI insights for marketers with data analytics
With businesses across industries doing everything they can to work as efficiently as possible and keep costs down, departments are under increasing pressure to ‘trim the [...]
Companies’ digitalisation priorities revealed
Delivering breakthrough customer experiences depends on providing a seamless and unified experience across multiple touch points. With online and mobile sales channels [...]
Good supplier relationships on demand
Suppliers are a fundamental component of any business operation – and the difference between good and bad suppliers can be make or break. There are a number of critical [...]
Why sustaining customer attention is the secret to modern marketing
The goal of marketing hasn’t changed. It still comes down to getting your brand in front of the right people at the right time so they can engage with your company. What [...]