Mobile & web

Plan International Finland’s Sheboard Initiative challenges gender stereotypes

January 16, 2018 // 0 Comments

Child rights organisation Plan International Finland has created an app called Sheboard to challenge the way we talk to, and about, girls. Developed with support from Samsung [...]

Iceland’s tourist board launches ‘The Hardest Karaoke Song in the World’

November 4, 2017 // 0 Comments

Inspired by Iceland, the official destination brand for Iceland in marketing has launched a marketing campaign called A to Ö of Iceland. A song titled the ‘Hardest [...]

Video innovation: Don’t ignore Google’s Flash warning

June 19, 2017 // 0 Comments

In mid-2016, Google Chrome began its process of transitioning from Flash to HTML5 and throughout 2017 the switch has accelerated each month. As a result, all websites running [...]

Google: Brands are not using YouTube advertising controls properly

March 21, 2017 // 0 Comments

Google has issued an apology to advertisers following big name brands announcing they would no longer advertise on YouTube due to concerns their ads were being shown [...]

Is your website UX strategy fit for the future?

March 20, 2017 // 0 Comments

Once upon a time, an adaptive or responsive website design was the pinnacle of sound online user experience (UX) strategy. But those days are long gone. New and emerging [...]

51Degrees launches device detection solution to optimise for data-minimising mobile browsers

February 28, 2017 // 0 Comments

Device detection and data analytics specialist, 51Degrees, has created a solution that enables brands to optimise mobile web experience for users of data-minimising browsers. [...]

How Lotus drove customer engagement with gamification

February 23, 2017 // 0 Comments

The client Lotus Cars is a world-renowned British sports and racing car manufacturer, most notable for its Esprit, Elan, Europa and Elise cars. It has also achieved further [...]

How to create content that gets you 11,000 web visitors in one day

February 22, 2017 // 0 Comments

In December 2016, our team at Datify created a content marketing campaign that gained us 11,000 visitors to our website in just one day, something which many businesses would [...]

Most marketers have dropped mobile apps from their campaigns. Should you?

February 22, 2017 // 0 Comments

Two-thirds (66%) of marketing professionals no longer include mobile apps in their marketing campaigns, according to a report that has examined the retail and e-commerce [...]

LEGO adds safety-themed quizzes to its kids social network

February 8, 2017 // 0 Comments

LEGO Group has enhanced its commitment to digital child safety by integrating a series of safety-themed challenges into its children’s social network, LEGO Life. In an [...]