It’s that time of year again – Christmas decorations are taking over shops, Jingle Bells can be heard at every turn, and consumers are on the hunt for the perfect [...]
There is nothing that compares to the unique combination of excitement, anxiety and joy that first-time parents feel in the build up to the birth of their baby. Even for [...]
Counterfeiting is a growing, global problem that affects all industries – from electronics and technology, to luxury fashion goods and low margin consumer goods. The [...]
When looking back at the most engaging and creative marketing campaigns that launched in the last few years, your thoughts will likely turn to the attention-grabbing consumer [...]
Email marketing is often the most direct way to reach consumers out of all of the channels in the marketing mix. Indeed, Gartner predicts that an estimated $500bn in digital [...]
According to media agency ZenithOptimedia, around $500bn is spent every year encouraging people to consume certain brands. As part of this investment, the big retailers and [...]
Simple advice but useful if you are considering an imminent crowdsourcing campaign – follow Userfarm’s simple steps and you can’t go wrong… 1. Use a top platform [...]
In March 2018, the EU’s General Data Protection Legislation (GDPR) will come into force, drastically changing the ways in which marketers will be able to collect, store and [...]
Innovation is vital to every business – and to society too. By harnessing the creativity inside our companies we have the potential to make all our lives better. Innovation [...]