Keep Black Friday shopping free of fake goods
It’s that time of year again – Christmas decorations are taking over shops, Jingle Bells can be heard at every turn, and consumers are on the hunt for the perfect [...]
Listicles
Don’t be fooled by fake baby products
There is nothing that compares to the unique combination of excitement, anxiety and joy that first-time parents feel in the build up to the birth of their baby. Even for [...]
7 best practices for fighting counterfeiters online
Counterfeiting is a growing, global problem that affects all industries – from electronics and technology, to luxury fashion goods and low margin consumer goods. The [...]
What can B2B marketers learn from B2C marketing?
When looking back at the most engaging and creative marketing campaigns that launched in the last few years, your thoughts will likely turn to the attention-grabbing consumer [...]
5 common email marketing mistakes – and how to fix them
Email marketing is often the most direct way to reach consumers out of all of the channels in the marketing mix. Indeed, Gartner predicts that an estimated $500bn in digital [...]
5 ways to improve shopper motivation
According to media agency ZenithOptimedia, around $500bn is spent every year encouraging people to consume certain brands. As part of this investment, the big retailers and [...]
6 top tips for crowdsourcing projects
Simple advice but useful if you are considering an imminent crowdsourcing campaign – follow Userfarm’s simple steps and you can’t go wrong… 1. Use a top platform [...]
4 things marketers need to know about the GDPR
In March 2018, the EU’s General Data Protection Legislation (GDPR) will come into force, drastically changing the ways in which marketers will be able to collect, store and [...]
6 steps to creating a culture of marketing change
Innovation is vital to every business – and to society too. By harnessing the creativity inside our companies we have the potential to make all our lives better. Innovation [...]