Measuring the effectiveness of online brand protection strategies
More than one-quarter of consumers have at some point unknowingly purchased counterfeit goods online, a MarkMonitor barometer report has revealed. The ramifications of this [...]
Customer insight
Customer experience boosted by developments in Adobe voice analytics
Adobe has announced new voice analytics capabilities in Adobe Analytics Cloud that enable brands to deliver more personalised customer experiences and create brand loyalty [...]
Indulgent-sounding descriptions could encourage people to eat more vegetables
Consumers are more likely to eat vegetables if they are described as “dynamite,” “caramelized” and “sweet sizzlin’,” according to research from Stanford [...]
Why have baby boomers gone out of style in the fashion industry?
Last year, just 13 models over the age of 50 appeared on catwalks during London Fashion Week. No surprises then that model diversity was once again back on the agenda this [...]
Bricks and mortar stores still matter to millennials
The majority of millennials haven’t completely abandoned the high street and still value physical stores despite their affinity for online shopping, a report by The Market [...]
AOL teams up with Adsquare for geo-location targeting
American mass media corporation, AOL, has partnered with mobile audience targeting firm, Adsquare, to offer more location-based adverts. Announcing the deal at Mobile World [...]
Pegasystems wants to give your customers ‘concierge-level’ service
Software firm Pegasystems has launched Pega Self-Service Advisor, which it describes as an AI-powered capability that can enable businesses to provide customers with [...]
Fifty Shades Darker gets sex toy brands excited
Sex toy brands have experienced bumper sales in the Nordics and Baltics following the release of raunchy drama 50 Shades Darker. The sequel to 50 Shades Of Grey hit the [...]
Why sustaining customer attention is the secret to modern marketing
The goal of marketing hasn’t changed. It still comes down to getting your brand in front of the right people at the right time so they can engage with your company. What [...]