More than one-quarter of consumers have at some point unknowingly purchased counterfeit goods online, a MarkMonitor barometer report has revealed. The ramifications of this [...]
Adobe has announced new voice analytics capabilities in Adobe Analytics Cloud that enable brands to deliver more personalised customer experiences and create brand loyalty [...]
Consumers are more likely to eat vegetables if they are described as “dynamite,” “caramelized” and “sweet sizzlin’,” according to research from Stanford [...]
Last year, just 13 models over the age of 50 appeared on catwalks during London Fashion Week. No surprises then that model diversity was once again back on the agenda this [...]
The majority of millennials haven’t completely abandoned the high street and still value physical stores despite their affinity for online shopping, a report by The Market [...]
American mass media corporation, AOL, has partnered with mobile audience targeting firm, Adsquare, to offer more location-based adverts. Announcing the deal at Mobile World [...]
Software firm Pegasystems has launched Pega Self-Service Advisor, which it describes as an AI-powered capability that can enable businesses to provide customers with [...]
Sex toy brands have experienced bumper sales in the Nordics and Baltics following the release of raunchy drama 50 Shades Darker. The sequel to 50 Shades Of Grey hit the [...]
The goal of marketing hasn’t changed. It still comes down to getting your brand in front of the right people at the right time so they can engage with your company. What [...]