Customer insight

Customer experience boosted by developments in Adobe voice analytics

July 3, 2017 // 0 Comments

Adobe has announced new voice analytics capabilities in Adobe Analytics Cloud that enable brands to deliver more personalised customer experiences and create brand loyalty [...]

Indulgent-sounding descriptions could encourage people to eat more vegetables

June 13, 2017 // 0 Comments

Consumers are more likely to eat vegetables if they are described as “dynamite,” “caramelized” and “sweet sizzlin’,” according to research from Stanford [...]

Why have baby boomers gone out of style in the fashion industry?

March 21, 2017 // 0 Comments

Last year, just 13 models over the age of 50 appeared on catwalks during London Fashion Week. No surprises then that model diversity was once again back on the agenda this [...]

Bricks and mortar stores still matter to millennials

March 10, 2017 // 0 Comments

The majority of millennials haven’t completely abandoned the high street and still value physical stores despite their affinity for online shopping, a report by The Market [...]

AOL teams up with Adsquare for geo-location targeting

February 28, 2017 // 0 Comments

American mass media corporation, AOL, has partnered with mobile audience targeting firm, Adsquare, to offer more location-based adverts. Announcing the deal at Mobile World [...]

Pegasystems wants to give your customers ‘concierge-level’ service

February 22, 2017 // 0 Comments

Software firm Pegasystems has launched Pega Self-Service Advisor, which it describes as an AI-powered capability that can enable businesses to provide customers with [...]

Fifty Shades Darker gets sex toy brands excited

February 19, 2017 // 0 Comments

Sex toy brands have experienced bumper sales in the Nordics and Baltics following the release of raunchy drama 50 Shades Darker. The sequel to 50 Shades Of Grey hit the [...]

Why sustaining customer attention is the secret to modern marketing

February 15, 2017 // 0 Comments

The goal of marketing hasn’t changed. It still comes down to getting your brand in front of the right people at the right time so they can engage with your company. What [...]