LinkedIn Unveils Lead Gen Forms for easier lead collection
LinkedIn has launched LinkedIn Lead Gen Forms, a new solution that could help marketers drive even more high-quality leads from their Sponsored Content campaigns by removing [...]
CRM
Pegasystems wants to give your customers ‘concierge-level’ service
Software firm Pegasystems has launched Pega Self-Service Advisor, which it describes as an AI-powered capability that can enable businesses to provide customers with [...]
Why your CRM is not earning your company money
CRM is perceived as a key business driver for more than 30% of businesses, yet many lack the clear direction and customer insight to support their goals and create direct [...]
Companies’ digitalisation priorities revealed
Delivering breakthrough customer experiences depends on providing a seamless and unified experience across multiple touch points. With online and mobile sales channels [...]