Tuborg launches global campaign with influencer powered chat bot
Danish brewery Tuborg has created a Chatbot that invites users into the lives of celebrities and influencers as part of a new global campaign. The Open Lives ChatBot helps [...]
Brands
Finnish vodka seeks to gain market share in the US
Finnish distiller Altia Oyj hopes to gain a share of the US vodka market with its handcrafted spirit Koskenkorva – loosely translated as ‘the edge of the [...]
Lego will produce first sustainable Lego bricks in 2018
Lego has started producing a range of sustainable pieces made from plant-based plastic sourced from sugarcane. The new sustainable Lego ‘botanical’ elements will come in [...]
Only real-time action can protect a brand
The increase in online shopping provides significant opportunities for retailers. However, at the same time, it also provides a growth in opportunities for counterfeiters. [...]
Keep Black Friday shopping free of fake goods
It’s that time of year again – Christmas decorations are taking over shops, Jingle Bells can be heard at every turn, and consumers are on the hunt for the perfect [...]
Measuring the effectiveness of online brand protection strategies
More than one-quarter of consumers have at some point unknowingly purchased counterfeit goods online, a MarkMonitor barometer report has revealed. The ramifications of this [...]
Absolut launches global arts movement to inspire and empower
Absolut has partnered with seven artists in seven countries who have all united for a common cause – to create a more open and inclusive world. During the Swedish [...]
Why luxury goods require comprehensive brand protection
During any periods of economic uncertainty it is often the retail sector that is hit the hardest, particularly the high end brands, as cost-conscious consumers become more [...]
LEGO opens huge visitor centre to promote creativity
Children and creative souls of all ages can now get the ultimate LEGO experience all year round in newly opened LEGO House in Billund, Denmark – a 12,000m2 [...]
Customer experience boosted by developments in Adobe voice analytics
Adobe has announced new voice analytics capabilities in Adobe Analytics Cloud that enable brands to deliver more personalised customer experiences and create brand loyalty [...]