Airline Norwegian named Norway’s fastest growing brand
Airline brand Norwegian is Norway’s fastest growing brand with value up 78% to $853 million, a study has revealed. Every year, leading valuation and strategy consultancy [...]
Brand management
Sweden’s most powerful brands revealed
IKEA has topped the Brand Finance Sweden 50 league table with a brand value of more than $24bn after impressive growth of 42% year on year. Every year, leading valuation and [...]
Perfect Fools plans to energise Battery drink brand
Stockholm-based creative agency Perfect Fools has won the global account for Battery Energy drink, with a brief to reinvent its communication within the energy drinks sector. [...]
Galipette Cidre brand expands in Finland
Cider Supply Co. (CSCo.) has struck long term strategic distributor deals with Finland’s Diamond Beverages and PRIKE in Estonia, Latvia and Lithuania. The agreements [...]
Pepsi and Kendall Jenner protest ad sparks outrage
Pepsi’s latest TV advert, starring model Kendall Jenner, has not gone down well with the public, sparking a major backlash online. The ad begins with Jenner working on [...]
Google: Brands are not using YouTube advertising controls properly
Google has issued an apology to advertisers following big name brands announcing they would no longer advertise on YouTube due to concerns their ads were being shown [...]
International Women’s Day: IKEA wants a more gender equal world
Women have the right to be treated fairly and be given equal opportunities, Ikea has stressed on International Women’s Day. As a self-professed humanistic company, IKEA [...]
Hindus accuse Norwegian brewery of blasphemy
Hindus have criticised Norwegian brewery Berentsens Brygghus for printing the image of deity Lord Ganesha on its beer bottle labels. Hindu statesman Rajan Zed, president of [...]
LEGO is the second most highly regarded brand in the world
LEGO Group has featured in the Top 10 of the Reputation Institute annual RepTrak 100 survey for the seventh year in a row. The Danish toy manufacturer has placed at number 2 [...]
Waterstones defends unbranded ‘independent’ stores
Waterstones, one of Europe’s largest book retailers, has been accused of subterfuge after it opened three unbranded stores in England. They are Harpenden Books in [...]
