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August 14, 2017 in Creative arts and design // The two job employees – opportunity or commercial chaos?
July 17, 2017 in E-mail marketing // World Emoji Day 2017 – are we over the emoji?
July 7, 2017 in Energy and utilities // Finnish cows, roaming reindeer and saunas star in #livekesä campaign
July 5, 2017 in Content // Genero named as a Facebook Marketing Partner in content marketing
July 3, 2017 in Brand management // Customer experience boosted by developments in Adobe voice analytics

Brand management

Customer experience boosted by developments in Adobe voice analytics

July 3, 2017 // 0 Comments

Adobe has announced new voice analytics capabilities in Adobe Analytics Cloud that enable brands to deliver more personalised customer experiences and create brand loyalty [...]

Nokia brand bounces back

July 3, 2017 // 0 Comments

Nokia is Finland’s strongest, most valuable and fastest growing brand, a study has found. Every year, leading valuation and strategy consultancy Brand Finance values the [...]

Airline Norwegian named Norway’s fastest growing brand

June 6, 2017 // 0 Comments

Airline brand Norwegian is Norway’s fastest growing brand with value up 78% to $853 million, a study has revealed. Every year, leading valuation and strategy consultancy [...]

Sweden’s most powerful brands revealed

June 1, 2017 // 0 Comments

IKEA has topped the Brand Finance Sweden 50 league table with a brand value of more than $24bn after impressive growth of 42% year on year. Every year, leading valuation and [...]

Flugfélag Íslands airline criticised for switching to English name

May 27, 2017 // 0 Comments

One of Iceland’s most successful airlines, Air Iceland, which up until now has been known as Flugfélag Íslands in Iceland, has been renamed Air Iceland Connect. This [...]

Perfect Fools plans to energise Battery drink brand

May 8, 2017 // 0 Comments

Stockholm-based creative agency Perfect Fools has won the global account for Battery Energy drink, with a brief to reinvent its communication within the energy drinks sector. [...]

Galipette Cidre brand expands in Finland

May 4, 2017 // 0 Comments

Cider Supply Co. (CSCo.) has struck long term strategic distributor deals with Finland’s Diamond Beverages and PRIKE in Estonia, Latvia and Lithuania. The agreements [...]

Pepsi and Kendall Jenner protest ad sparks outrage

April 5, 2017 // 0 Comments

Pepsi’s latest TV advert, starring model Kendall Jenner, has not gone down well with the public, sparking a major backlash online. The ad begins with Jenner working on [...]

Google: Brands are not using YouTube advertising controls properly

March 21, 2017 // 0 Comments

Google has issued an apology to advertisers following big name brands announcing they would no longer advertise on YouTube due to concerns their ads were being shown [...]

International Women’s Day: IKEA wants a more gender equal world

March 8, 2017 // 0 Comments

Women have the right to be treated fairly and be given equal opportunities, Ikea has stressed on International Women’s Day. As a self-professed humanistic company, IKEA [...]