Measuring the effectiveness of online brand protection strategies
More than one-quarter of consumers have at some point unknowingly purchased counterfeit goods online, a MarkMonitor barometer report has revealed. The ramifications of this [...]
Brand management
Absolut launches global arts movement to inspire and empower
Absolut has partnered with seven artists in seven countries who have all united for a common cause – to create a more open and inclusive world. During the Swedish [...]
Why luxury goods require comprehensive brand protection
During any periods of economic uncertainty it is often the retail sector that is hit the hardest, particularly the high end brands, as cost-conscious consumers become more [...]
Customer experience boosted by developments in Adobe voice analytics
Adobe has announced new voice analytics capabilities in Adobe Analytics Cloud that enable brands to deliver more personalised customer experiences and create brand loyalty [...]
Nokia brand bounces back
Nokia is Finland’s strongest, most valuable and fastest growing brand, a study has found. Every year, leading valuation and strategy consultancy Brand Finance values the [...]
Airline Norwegian named Norway’s fastest growing brand
Airline brand Norwegian is Norway’s fastest growing brand with value up 78% to $853 million, a study has revealed. Every year, leading valuation and strategy consultancy [...]
Sweden’s most powerful brands revealed
IKEA has topped the Brand Finance Sweden 50 league table with a brand value of more than $24bn after impressive growth of 42% year on year. Every year, leading valuation and [...]
Flugfélag Íslands airline criticised for switching to English name
One of Iceland’s most successful airlines, Air Iceland, which up until now has been known as Flugfélag Íslands in Iceland, has been renamed Air Iceland Connect. This [...]
Perfect Fools plans to energise Battery drink brand
Stockholm-based creative agency Perfect Fools has won the global account for Battery Energy drink, with a brief to reinvent its communication within the energy drinks sector. [...]
Galipette Cidre brand expands in Finland
Cider Supply Co. (CSCo.) has struck long term strategic distributor deals with Finland’s Diamond Beverages and PRIKE in Estonia, Latvia and Lithuania. The agreements [...]