Why have baby boomers gone out of style in the fashion industry?
Last year, just 13 models over the age of 50 appeared on catwalks during London Fashion Week. No surprises then that model diversity was once again back on the agenda this [...]
Behavioural targeting
Bricks and mortar stores still matter to millennials
The majority of millennials haven’t completely abandoned the high street and still value physical stores despite their affinity for online shopping, a report by The Market [...]
AOL teams up with Adsquare for geo-location targeting
American mass media corporation, AOL, has partnered with mobile audience targeting firm, Adsquare, to offer more location-based adverts. Announcing the deal at Mobile World [...]
Fifty Shades Darker gets sex toy brands excited
Sex toy brands have experienced bumper sales in the Nordics and Baltics following the release of raunchy drama 50 Shades Darker. The sequel to 50 Shades Of Grey hit the [...]