Measuring the effectiveness of online brand protection strategies
More than one-quarter of consumers have at some point unknowingly purchased counterfeit goods online, a MarkMonitor barometer report has revealed. The ramifications of this [...]
Analytics
Adobe wants its Virtual Analyst to be brands’ data expert
Adobe has lifted the lid on its “expert that never leaves the office” – Virtual Analyst, powered by Adobe Sensei. Virtual Analyst continuously analyses data [...]
Unlocking ROI insights for marketers with data analytics
With businesses across industries doing everything they can to work as efficiently as possible and keep costs down, departments are under increasing pressure to ‘trim the [...]
Spotify-backed Soundtrack Your Brand wants to be every company’s DJ
Swedish startup Soundtrack Your Brand (SYB) has raised a $22m investment led by Nordic venture capital fund Industrifonden alongside UK’s Balderton Capital. The company [...]
Finnish distiller distributes ‘smart’ bottled Kavala Gin
Northern Lights Spirits (NLS) has partnered with Thin Film Electronics, a specialist in NFC (near field communication) mobile marketing solutions using printed electronics, [...]