Tuborg launches global campaign with influencer powered chat bot
Danish brewery Tuborg has created a Chatbot that invites users into the lives of celebrities and influencers as part of a new global campaign. The Open Lives ChatBot helps [...]
Articles by Duncan MacRae
Finnish vodka seeks to gain market share in the US
Finnish distiller Altia Oyj hopes to gain a share of the US vodka market with its handcrafted spirit Koskenkorva – loosely translated as ‘the edge of the [...]
Twitter makes it easier to save and share Tweets
Twitter has introduced Bookmarks, an easy way to save Tweets for quick access later. The update also makes it easier to share tweets. With its new ‘share’ icon on [...]
Lego will produce first sustainable Lego bricks in 2018
Lego has started producing a range of sustainable pieces made from plant-based plastic sourced from sugarcane. The new sustainable Lego ‘botanical’ elements will come in [...]
Only real-time action can protect a brand
The increase in online shopping provides significant opportunities for retailers. However, at the same time, it also provides a growth in opportunities for counterfeiters. [...]
Plan International Finland’s Sheboard Initiative challenges gender stereotypes
Child rights organisation Plan International Finland has created an app called Sheboard to challenge the way we talk to, and about, girls. Developed with support from Samsung [...]
Keep Black Friday shopping free of fake goods
It’s that time of year again – Christmas decorations are taking over shops, Jingle Bells can be heard at every turn, and consumers are on the hunt for the perfect [...]
Measuring the effectiveness of online brand protection strategies
More than one-quarter of consumers have at some point unknowingly purchased counterfeit goods online, a MarkMonitor barometer report has revealed. The ramifications of this [...]
Iceland’s tourist board launches ‘The Hardest Karaoke Song in the World’
Inspired by Iceland, the official destination brand for Iceland in marketing has launched a marketing campaign called A to Ö of Iceland. A song titled the ‘Hardest [...]
Absolut launches global arts movement to inspire and empower
Absolut has partnered with seven artists in seven countries who have all united for a common cause – to create a more open and inclusive world. During the Swedish [...]