Absolut launches global arts movement to inspire and empower

Seven artists in seven countries joined forces to encourage people to create a better tomorrow.

Absolut has partnered with seven artists in seven countries who have all united for a common cause – to create a more open and inclusive world.

During the Swedish drinks brand’s recent ‘Night For Change’ event, each artist created a mural with their vision of a better tomorrow in Berlin, Brooklyn, Chengdu, Liverpool, Mumbai, Rio De Janeiro and Vancouver.

Working from sunset to sunrise, each artist created their ideals for change. All artists came together across different time zones to help shine a light on their local communities in each country. Film director Aaron Rose also created an inspiring short film to launch the campaign.

In the following months, each artist, supported by Absolut, will lead workshops and activities in the community to give back, inspire and encourage people to come together and drive change through their creative expression.

Rose said: “To bring everyone together around the world over the course of one night to create a vision for a better tomorrow is both humbling and inspiring. We hope ‘A Night for Change’ can become a global movement to inspire people to take action overcoming borders and boundaries.

“Only when we unite, can we live in an open world for everybody – a world with more understanding, love, freedom and equality.”

Avantika – India

Avantika uses surrealism as a means to portray what is beyond our conscious perspective. With her art and activities under the alias Womenpow, she wants to encourage women empowerment and help women evolve into the best beings they can be. With #ANightForChange, Avantika portrays a better tomorrow whereby all elements of the female charisma are combined as a show of strength. Following on from her art, Absolut will support her collaboration with local artists to provide art therapy to women in the community.

Beta Rok 75 – UK

Liverpool based street artist Beta Rok 75 has creates bold and vibrant works on the walls of the city for over 16 years. In his collaboration #ANightForChange, Beta Rok 75 will bring a wave of positivity to Toxteth’s residents in his artwork, as a reminder to look onwards and upwards towards a brighter tomorrow. As a follow up he will organize, with Absolut’s support, an arts festival to Toxteth bringing people together in the making of a series of communal murals and in the viewing of innovative, forward-thinking street art.

Emily Gray – Canada

Vancouver based Emily Gray’s work consists greatly of community based art, as her mission is to empower people through the creative process. In #ANightForChange her artwork portrays her vision of global unity as a cosmic cobweb, representing the strength of the connection between humankind from a molecular to a cosmic level. Absolut will support a community programme of Emily’s design providing materials to plant a community garden with immigrants and refugees in the area. The garden will host numerous varieties reflecting the cultural diversity of the community, and its harvest will contribute the ingredients for a communal dinner with dishes from all around the world.

Fansack – China

Fansack is one of a handful of active artists in Chengdu’s graffiti community, who has worked to establish a reputation as one of the most important artists in the city. In #ANightForChange Fansack shines a light on the beauty of the relationship between humanity and our natural surroundings, bringing it to life in his vision of a better tomorrow. Absolut will support a workshop of Fansack’s design in collaboration with the A4 centre in Chengdu. Fansack will lead a workshop in 3D sculpting using recycled materials to encourage participants to engage in the topic of waste production and question their contribution to it in a creative way.

Fumero – USA

Art teacher by day, street artist by night, Fumero uses art as a freedom of expression, and provides free public events to inspire others in the community to do the same. In #ANightForChange, Fumero will depict his vision of a better tomorrow in an incorporation of musical symbolism in his combination of graffiti and abstract style due to its relevance in Bushwick’s local context as a historical means of freedom of expression. Absolut will support a follow up activity with Fumero in the form of a public street art gallery, encouraging the self-expression of the neighbourhood’s residents by having the work made exclusively by them.

Ibo Omari – Germany

Ibo Omari, a Berliner Lebanese and Turkish heritage, was motivated by right-wing hate to transform neo-Nazi graffiti into playful images, effectively neutering a symbol that haunts Germany. In #ANightForChange, Ibo initiated artists Poet73 and Gris to unite not only their community, but their respective graffiti and VR art styles, in their vision of a better tomorrow. Their artwork revives the connectedness Berlin’s various immigrant groups once had. Furthermore, Absolut’s support will make new VR workshops a reality that Ibo has been keen to pursue, bringing his urban art workshops “to the 21st century”.

Panmela Castro – Brazil

Panmela Castro uses street art as a platform to raise awareness for women’s rights in Brazil. Her fierceness and pride have resulted in her current reputation as Brazil’s “graffiti queen. Panmela’s artwork depicts her vision of a better tomorrow where we bring women to power through unity. Central to the concept is the notion that empowering women creates a more equal society overall. Absolut will support Panmela’s community initiative, Rede NAMI, in providing graffiti workshops to empower Afro-Brazilian women in underrepresented communities in their #AfroGrafiteiras project.

Leave a Reply

%d bloggers like this: