Global video production marketplace Genero has been confirmed as a Facebook Marketing Partner in the Content Marketing speciality.
Genero connects brands looking to scale their video production with a global creative community of 300,000-plus production companies, directors, editors and animators. Clients post creative briefs, video creators pitch their ideas and the client selects the filmmaker and manages the entire production process on Genero’s cloud-hosted software platform.
Facebook has been clear on the importance of video to their future strategy. CEO Mark Zuckerberg told investors during its fourth quarter earnings announcement in February, “I see video as a megatrend. That’s why I’m going to keep putting video first across our family of apps.”
Co-founder and CEO Mick Entwisle, said: “We definitely have a shared vision about the importance of video. On the consumer side it’s the most engaging form of content so brands understand they need to be producing more video to keep people engaged as they spend more time on platforms like Facebook and Instagram.
“The challenge for most is working out how to produce enough of it through the traditional ad agency model, which many are finding too slow and expensive to use at scale. That’s the big problem we’re solving for brands.”
Facebook partner development manager APAC, Philip Hur, said: “Genero’s platform is at the forefront of video production on demand, setting a new bar for what it means to produce video at scale. In the age of mobile, capturing people’s attention requires moving fast, but not at the expense of quality. Genero has proven quality measures in place to ensure that efficiency does not sacrifice effectiveness.”