MailChimp has made its marketing automation features free to use, regardless of what plan its users are on.
Forever Free, Monthly, Pro, or Pay As You Gousers will now all be able to send personalised automations at no extra cost.
Automation can help marketers communicate with their customers, while eliminating the need to create and send every message manually.
A MailChimp spokesperson said: “Think of it as an extra set of hands that help you operate – and grow – your business each day.
“And if you’re new to marketing automation, our intent-based campaign creation process will help you get started by guiding you to the right automation for your goals. We’ll show you the different campaigns that fit your objectives, so you can be more effective with your marketing and still have time to spend on other things that add value to your business.”
MailChimp says its mission has always been to help small businesses grow by democratising powerful marketing tools that are often reserved for large enterprises.
The company’s spokesperson added: “Automation empowers our customers to create sophisticated campaigns that help them compete with bigger companies, but we know that not everyone has a large list or the budget to upgrade to a paid account when they first get started. Small businesses look to MailChimp to help them build their brand, and we want to give everyone – no matter their account type or list size – the opportunity to use our marketing automation tools to do just that.”
Whether you operate an online store, head a nonprofit, or run a creative side project, automation can make it easy to send the right message to the right people at exactly the right time, giving companies a competitive edge without burning a hole in their budget.
The spokesperson said: “Our collection of preset automations gives you the power to choose the right workflow for your business, customise its settings, and start sending in just a few clicks. Greet your new subscribers with a welcome message, educate readers about a specific topic, follow up after a purchase, increase brand awareness, and more.”
Marketing automation was made available to everyone on May 2, from the Automation tab in a user’s MailChimp account.
MailChimp has also redesigned its campaign creation process, in an effort to make it easier to create a personalised experience for users’ customers or subscribers.