Cider Supply Co. (CSCo.) has struck long term strategic distributor deals with Finland’s Diamond Beverages and PRIKE in Estonia, Latvia and Lithuania.
The agreements cover exclusive, nationwide distribution and brand activation rights for the award winning Galipette Cidre.
Diamond Beverages is one of the top craft beer distributors in Finland representing brands such as Founders Brewery, Paulaner and Estrella Damm, and having played a vital role in the unprecedented success of Brewdog’s launch in the Finnish market in recent years.
Michael Nordblom, CSCo. co-founder, said: “For us, it was crucial to find a partner in Finland that not only has a big belief in our brand and product, but also has a track record of building craft propositions from business point of view in the market. Having engaged in dialogue with Diamond Beverages it was soon clear that we share a vision for how to disrupt the market with Galipette Cidre.”
PRIKE is one of the leading importers, distributors and sales and marketers of premium beverages in the Baltic countries.
Nordblom added: “As far as finding a partner in Estonia and the wider Baltics region, we were impressed by the vision, the talented team and the results Prike has shown within the premium beverages segment in the past two decades so our decision to partner with them was a natural one.”
Armin Mähhar, business Development director of Prike Baltics, said: “Prike is excited about this unique opportunity to start a partnership with Cider Supply Co for Galipette Cidre in the region and we are looking very positively ahead to make Galipette a long term success in the market.”
Galipette Cidre is a pure French cider made of 100% fermented apple juice, produced and bottled in Brittany and Normandy, France.